The McRae Agency's in-house public relations specialists work as a team on client projects, allowing for a constant influx of creative ideas through collective brainstorming. The streamlined, efficient account team structure allows for faster project turn-around due to the absence of time-consuming approval loops and other red-tape procedures. More of the client's budget is put directly toward marketing initiatives, resulting in added value.

The McRae Agency is also able to offer a "team on demand" through strategic alliances with professionals, such as specialty free-lance writers, media training specialists, publicity and product photographers and award-winning graphic designers, who can contribute their skills on an as-needed basis for client projects. Working with subcontractors enables us to maintain practical, manageable overhead while allowing the luxury of choosing from the most top-notch professionals in each fields.