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Cut Out - Same Color

SINCE 1995

FULL SERVICE PR FIRM

The McRae Agency is a “boutique” style firm that is able to offer the broad experience of a large agency while maintaining the level of service expected from a smaller shop.

public relations | social media | marketing | events
community relations | trade shows | strategic planning | fundraising consultancy

PUBLIC RELATIONS

Media Relations | Media Training | Press Releases |  Influencers | Crisis Communications |
Publicity | Competitive Analysis | Data-Driven PR |
Measurement and ROI | Thought Leadership

EVENTS

Planning | Production | Promotion | Venue Selection | Turn-Key Event Services | Budgetting | Fundraising Consultation

SOCIAL MEDIA

Paid and Organic Social | Strategy Development | Content Creation | Campaign Management | Analysis | Reporting | Social Listening | Influencers | Community Management

COMMUNITY RELATIONS

Relationships | Key Introductions | Non-Profits | Cause Marketing | Sponsorship Development | Fundraising Consultation

MARKETING

Integrated Campaigns | Branding | Digital | Social Media | Brand Identity, Persona and Positioning | Focus Groups | Advertising Campaigns

TRADE SHOWS

Face-to-Face Marketing| Booth Assistance | Graphics and Signage | Key Introductions |
Media Relations

STRATEGIC PLANNING

Mission, Vision and Aspirations | Core Values | Strengths, Weaknesses, Opportunities, and Threats Evaluation | Objectives, Strategies and Operational Tactics |  Measurements and Funding Streams | PR and Marketing Plan Development

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